Chattanooga is using the Opendorse NIL Bundle – Opendorse Ready™, Monitor™ and Social™ – as the basis for its 'All Aboard' program, designed to prepare Mocs student-athletes for success with the market's best resources. Together, the products empower student-athletes to understand, build and protect their brands with the industry's leading education, marketing and compliance technology.
"We are very excited to get this program started," stated Vice Chancellor & Director of Athletics Mark Wharton. "Our staff did a great deal of research and planning to determine the best way to support our student-athletes in the new world of Name, Image and Likeness. Opendorse provided the most comprehensive product to fit our needs."
Based in a metropolitan area that ranks in the top 90 in the nation, UTC student-athletes get outstanding exposure through a strong following of Chattanooga Mocs fans. The Mocs are at or near the top of the Southern Conference in attendance for every sport and over 100 home-and-away events are broadcast on ESPN+ each year.
Couple this with unparalleled media coverage for a program of its size and Chattanooga Athletics provides student-athletes with an avenue to build a brand that will last long beyond their collegiate athletic careers.
Opendorse Ready™
Opendorse Ready is the elite NIL education solution in college athletics. The program provides Mocs student-athletes with industry-proven assessment, education and performance tools to understand, build and protect their personal brands. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience.
With Ready, the All Aboard program provides UTC student-athletes with custom brand value assessments and live consultation sessions with industry leaders. Also included is on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization and financial literacy from leading brands including Instagram, Twitter, the Players' Tribune and Overtime.
Chattanooga is embedding the NIL Masterclass into its first-year experience class for freshman student-athletes. The Mocs Academic Staff is also managing the roll-out of the NIL Masterclass to all other Mocs student-athletes.
Opendorse Monitor™
Opendorse Monitor is the compliance product that All Aboard uses to help Chattanooga student-athletes protect their brand. With Monitor, student-athletes can seamlessly disclose activities to simplify compliance and safeguard eligibility. The Chattanooga Compliance Office can also evaluate transactions and protect their interests.
A new feature within Monitor is the NIL Policy Kit. The Kit is built to allow the All Aboard program to generate and communicate a clear NIL policy to support Mocs student-athletes, staff and stakeholders. It is likely that a defined policy will be mandated or highly necessary as changes to NIL legislation take hold.
Opendorse Social™
Opendorse Social is the marketing product All Aboard provides UTC student-athletes to use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology and real-time analytics.
About Opendorse
Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 45,000 athletes around the world use Opendorse to understand, build, protect and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams and hundreds of brands.
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August 06, 2021 at 12:58AM
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Mocs Partner With Opendorse for 'All Aboard' NIL Program - University of Tennessee at Chattanooga Athletics - GoMocs.com
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